Production issues reduced
Operator-minded Product Owner
Firas Sghaier
I turn product friction into measurable gains in reliability, adoption, and operational efficiency.
Product Owner with 3+ years of product experience and a 5-year foundation across development, IT support, and customer-facing operations. I focus on B2B delivery workflows, internal SaaS adoption, and data-informed execution that holds up after launch.
What Changed Because Of My Work
Customer satisfaction improved
Product adoption increased
Operational efficiency improved
Case Studies
Product work grounded in delivery, internal tools, and real user pain.
These case studies show how I usually work: understand the friction, decide what matters most, and measure whether the change actually helped.
Armada Delivery Solutions
As Product Owner for a B2B delivery platform, I focused on release quality, adoption, and reducing friction in day-to-day operations.
Role scopeOwned product direction for a delivery platform used by merchants and delivery companies.
ChallengeThe product was growing, but release quality and feedback loops were not keeping up. Small workflow issues could quickly turn into customer frustration, support pressure, and operational delays.
- Cut production issues by 35% by improving validation and follow-up around releases.
- Improved customer satisfaction by 20% by focusing on the problems causing the most operational friction.
- Increased product adoption by 15% with better instrumentation, clearer decisions, and stronger follow-through after launch.
- Improved operational efficiency by 25% by smoothing out key delivery workflows.
SoftyLines Internal SaaS
I managed internal SaaS products with a focus on adoption, KPI visibility, and making delivery more predictable for the teams using them.
Role scopeOwned internal SaaS products from discovery and requirements definition through delivery and iteration.
ChallengeThe tools were useful, but adoption was inconsistent. Teams needed clearer priorities, better onboarding, and more context around releases to use the products with confidence.
- Increased feature adoption by 15% through clearer onboarding and stronger product discipline.
- Improved stakeholder visibility into priorities, progress, and success metrics.
- Created a steadier delivery rhythm across internal software workflows.
Experience
A career path that built product judgment from multiple sides of the work.
Each role added a layer that still shows up in how I manage products today.
Product Owner
03/2024 - PresentArmada Delivery Solutions · Remote
Own product direction for a B2B delivery platform, improving release quality, product adoption, customer satisfaction, and operational efficiency through structured discovery and stronger validation.
Product Owner
09/2022 - 02/2024SoftyLines · Sousse, Tunisia
Led internal SaaS products from discovery to iteration, introduced KPI visibility, improved onboarding and release communication, and increased feature adoption by 15%.
IT Support Specialist
11/2020 - 08/2022TakiAcademy · Sousse, Tunisia
Maintained business-critical systems, resolved recurring technical issues, and improved productivity by making internal tools more reliable and easier to use.
Customer Service Agent
09/2018 - 10/2020TakiAcademy · Sousse, Tunisia
Turned high-volume customer interactions into structured insight, surfacing repeated issues that informed process and product improvements.
Web Development Intern
05/2017 - 08/2018TakiAcademy · Sousse, Tunisia
Contributed to front-end implementation and agile delivery workflows, building the technical context that still helps me work closely with engineering.
Skills & Tools
Skills and tools built around execution, not slideware.
I work at the intersection of product strategy, delivery discipline, and measurable learning.
Product Management
- Product strategy
- Roadmapping
- Product discovery
- Backlog prioritization
- MVP scoping
- Agile / Scrum
- Stakeholder management
- Product lifecycle management
Data & Analytics
- Data-driven decision making
- KPI definition
- Product metrics
- A/B testing
- Mixpanel
- Google Analytics
- SQL (basic)
Tools & Technical Context
- Jira
- Notion
- Figma
- Miro
- API integration concepts
- UX collaboration
- SDLC
Core Strengths
- Cross-functional leadership
- Strategic thinking
- Problem solving
- Communication
- Customer research
Credentials
Credentials that support the way I work.
A mix of Scrum training, product education, and multilingual communication that helps me work across teams.
Certifications
Professional Scrum Master I (PSM I)
Validates practical Scrum knowledge, including iterative delivery, team collaboration, and backlog flow.
Scrum Fundamentals Certified
Confirms a solid grounding in Scrum roles, ceremonies, and the basics of agile delivery.
Product Roadmapping Micro-Certification
Shows training in connecting product goals, priorities, and timelines through structured roadmapping.
Languages
Arabic
Native
English
Proficient
French
Advanced
About
I got into product by working close to the problems first.
Before I moved into Product Ownership, I worked in development, customer support, and IT. That mix still shapes how I think: understand the problem clearly, make the tradeoff explicit, and stay close to what happens after release.
I'm drawn to products where reliability, adoption, and day-to-day operations are tightly connected. I like finding the friction that keeps showing up, understanding why it happens, and helping teams fix it in a way that actually holds up in real use.
Build-side foundation
Building software taught me what vague decisions really cost.
Working on front-end delivery and API-related implementation made one thing obvious early: when product intent is fuzzy, teams lose time, scope drifts, and avoidable rework piles up. That pushed me toward clearer problem framing and better decisions.
User proximity
Support work taught me to pay attention to patterns, not just requests.
Talking to users every day made it easier to separate one-off opinions from repeated pain. I kept seeing the same confusion, broken expectations, and workflow issues come back again and again.
Operational discipline
IT support made reliability and usability feel very concrete.
When internal teams depend on a system to do their jobs, unclear workflows and fragile tools become expensive fast. That experience made me care deeply about continuity, adoption, and how products behave under real pressure.
Product ownership
Product management is where those experiences came together.
Today I use that background to run discovery, shape priorities, define success metrics, and work closely with engineering and stakeholders to ship improvements that solve real problems.
Contact
If you're hiring for Product Owner roles, I’d be glad to talk.
I’m most interested in Product Owner roles where product quality, user trust, and operational efficiency all need to move together.