Live product story

Armada Delivery Solutions

As Product Owner for a B2B delivery platform, I focused on release quality, adoption, and reducing friction in day-to-day operations.

Snapshot

Company

Armada Delivery Solutions

Timeline

03/2024 - Present

Scope

Owned product direction for a delivery platform used by merchants and delivery companies.

-35%

Production issues reduced

+20%

Customer satisfaction improved

+15%

Adoption increased

+25%

Operational efficiency improved

  • Roadmapping
  • Mixpanel
  • Release Quality
  • B2B Logistics

Challenge

The product was growing, but release quality and feedback loops were not keeping up. Small workflow issues could quickly turn into customer frustration, support pressure, and operational delays.

Approach

  • Worked with engineering to tighten release validation and fix recurring issues before they became repeat production problems.
  • Used feedback from merchants, support, and internal operations to prioritize roadmap work around real workflow pain.
  • Improved analytics with Mixpanel and Google Analytics so we could see adoption, spot weak points, and learn faster after release.
  • Kept discovery close to support and operations to surface issues with the biggest day-to-day impact.

Results

  • Cut production issues by 35% by improving validation and follow-up around releases.
  • Improved customer satisfaction by 20% by focusing on the problems causing the most operational friction.
  • Increased product adoption by 15% with better instrumentation, clearer decisions, and stronger follow-through after launch.
  • Improved operational efficiency by 25% by smoothing out key delivery workflows.

Takeaway

This project is a good example of the kind of product work I enjoy most: staying close to operational reality, improving release quality, and making sure outcomes are visible after launch. For me, product management is not just about shipping features. It is about reducing friction in a way users and teams can actually feel.

Tools & Methods

  • Mixpanel
  • Google Analytics
  • Roadmapping
  • Discovery
  • Cross-functional delivery

Contact

If you're hiring for Product Owner roles, I’d be glad to talk.

I’m most interested in Product Owner roles where product quality, user trust, and operational efficiency all need to move together.